Confession: We have a serious email marketing crush on JetBlue. And they continue to deliver their lovable marketing in this cheeky email campaign that aims to humorously reengage customers. Every element from the header, to the three witty points, to the actionable, contrasting CTA work together to create a lovable campaign that's promotional without being pushy. 
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
When it comes to Zapier integrations, not all of them are created equal. Every ‘zap’ (integration) has two parts: A trigger and an action. For example, let’s say you want to build an integration so that every time someone subscribes to your mailing list (the trigger), they’re automatically added to a Google Spreadsheet (the action), this can be built in minutes using Zapier.

Like social media, email marketing is a fundamental tool in almost any digital marketing campaign. Email marketing doesn't cost much to get started, and you'll find lots of choices to configure a solution for your company's needs. In addition, you'll achieve impressive engagement numbers when you use an email marketing service properly. Therefore, email remains a marketing favorite.

But if people don’t believe those reasons, they don’t buy either. As long as you seem like a friend who’s trying to help them, people are likely to believe that you’re sincere and that buying from you is a good decision. That’s one of the main reasons email marketing can work so well; it’s relatively easy to come off as a friend. Especially the other two email marketing strategies are good for making people see your good intentions. That said, if your offers don’t make people think you’re genuinely trying to help them, something is wrong.


Transactional emails (like an order confirmation) are best sent immediately after the purchase is made. Lifecycle emails—which are sent based on specific behaviors a customer exhibits—require a little more testing to get right. The best time to send an abandoned cart email, for example, can vary based on the reason for abandonment and your strategy for recovering those orders.
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.
What I most like about Rejoiner is the shared accountability over results. Many brands spend large sums of money on email marketing software, only for the accountability of results to be on their internal team. With Rejoiner, this is flipped on its head, where the company providing the software shares the responsibility for driving incremental revenue. 

Electronic mailing list servers may be set to forward messages to subscribers of a particular mailing list either individually as they are received by the list server, or in digest form in which all messages received on a particular day by the list server are combined into one email that is sent once per day to subscribers. Some mailing lists allow individual subscribers to decide how they prefer to receive messages from the list server (individual or digest).[2]
Low barrier of entry: Email marketing is comparatively cheap. But the learning curve also isn’t nearly as steep as with many other tactics. Even if you’re not an expert, you can see great results. Just use the three email marketing strategies. Great execution of the strategies improves your results a lot. But even if you make mistakes, you aren’t wasting your time.
Your campaign can be completed once you select your recipients and other campaign-specific details. In the Content section, you’ll find an incredibly useful WYSIWYG editor used for HTML content. Add images, drag and drop items, format text and copy/paste any text you want in your email. Want this layout and format to be used by default for every campaign? Save to Library and you’re covered.

Thanks for this article. It is super helpful. I have used quite a few different ESPs (Bronto, MailChimp, Constant Contact, dotmailer, Listrak and now Informz) and have my opinions about all of them. But I have always worked for e-commerce companies. I now work for a non-profit association and we need an ESP that integrates with our database, which is run on Aptify. The only ESP I have found that claims to integrate with Aptify is Informz (Higher Logic) and lets just say, the integration doesn’t actually work and the platform itself leaves a lot to be desired. So I was wondering if you knew of any other platform that might integrate with Aptify or be able to build an integration?
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.
Combines personalization with automation so you can send personalized emails at scale through your own email client, and manage responses through your OutreachPlus inbox. Provides the ability to personalize both standard (name, company) and custom fields (industry, product interest), with full reporting of opens, clicks, replies, etc. Automatically stops all follow-up emails once a response is received.
Combines personalization with automation so you can send personalized emails at scale through your own email client, and manage responses through your OutreachPlus inbox. Provides the ability to personalize both standard (name, company) and custom fields (industry, product interest), with full reporting of opens, clicks, replies, etc. Automatically stops all follow-up emails once a response is received.
Discussion lists often require every message to be approved by a moderator before being sent to the rest of the subscribers (moderated lists), although higher-traffic lists typically only moderate messages from new subscribers. Companies sending out promotional newsletters have the option of working with whitelist mail distributors, which agree to standards and high fines from ISPs should any of the opt-in subscribers complain. In exchange for their compliance and agreement to prohibitive fines, the emails sent by whitelisted companies are not blocked by spam filters, which often can reroute these legitimate, non-spam emails.[11]
Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.
Are you willing to alienate people who disagree with your opinion? Sure, not everyone who disagrees with you will unsubscribe. But if you can’t take the risk of alienating a large portion of them, it’s better to avoid the topic. The only exception are friendly disagreements. For example, it can be a good idea to show your support for a specific sport team, even if you know many in your audience like another team. As long as they don’t take the sport very seriously, it can be just a fun thing to talk about. I could, for example, tell that I’m more of a dog person (we have two dogs) than a cat person. I have nothing against cats, but I like walking with dogs. I doubt almost any cat person will hold that against me.

Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.

The ideal type of opinion (unrelated to your expertise) is one that doesn’t offend anyone, but makes some people relate to you more. For example, I’m a vegetarian. I used to protest whenever there wasn’t a big piece of meat on my plate. But when I tried eating just veggies for a couple of months, I realized I felt a lot more energetic. Sure, it’s more ecological. And often animals are treated cruelly. But those aren’t the things I emphasize if someone asks why I’m a vegetarian. No one in their right mind has a strong negative reaction to someone eating food that makes them feel energetic, right? But for some vegetarians it’s a very meaningful choice, so it might have a positive impact on those people. That said, I highly doubt that my choice of diet have any direct impact on my sales.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
A safe email testing tool for staging and development, Mailtrap enables you to inspect and debug your email samples before delivering them to your customers. It helps you keep your email messages clear of spam filters and test HTML elements for compatibility with popular email clients. The Mailtrap blog also offers helpful information such as reviews of email deliverability testing tools.

When that’s the case, use small image files. Many email marketing service providers recommend images no larger than 1MB. Some email providers block images from senders that aren’t in a subscriber’s contacts, so you should always add alt text for any images. This ensures recipients know what an image is and they can click to view the image if they’re interested.
When it comes to Zapier integrations, not all of them are created equal. Every ‘zap’ (integration) has two parts: A trigger and an action. For example, let’s say you want to build an integration so that every time someone subscribes to your mailing list (the trigger), they’re automatically added to a Google Spreadsheet (the action), this can be built in minutes using Zapier.


Vertical Response is great email marketing tool for creating professional newsletters as it offers tons (over 700) of designs for email newsletter templates. It also has a lot to offer in terms of editing and integrations (e.g. various CRM software, survey software and more). Additionally, users can create landing pages, conduct A/B testing (e.g. subject line performance), test emails using the Vertical Response test kit and much more.

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising.
With Vero, users can track and store customer data and events in real-time. Using this information, you can create segments without having to do any coding and send out automated emails. For example, users who have just abandoned the shopping cart can be targeted with an email just hours or days later. In terms of deployment, Vero can be integrated with an email delivery provider, such as Sendgrid.

Will people understand what you’re trying to say? It’s usually better to avoid topics (or opinions) that are complex if many people are extremely passionate about them. For example, sharing almost any opinion about immigration policy is usually a bad move, unless your audience is unusually homogenous. You could agree 99% with someone and still piss them off by using the wrong term just because they have such a strong “either you agree 100% with us, or you’re our enemy” mentality. I once pointed out that I think it’s unacceptable to capture and torture people for years—especially if they aren’t charged with any crime, there’s no evidence they’ve done anything wrong, and they’re children. I got several emails back from people saying, “you have no idea what you’re talking about” or “you should stick to marketing and leave politics to people who understand it.” They took it as commentary on geo-politics. I just said I’m not okay with pointless torture of children. I thought we’d all agree on that.
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.
A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase kevan l lee in years.
×