The takeaway here is that if you are to use personalization as an email strategy, do so in a meaningful way. It takes little knowledge or relationship to place someone’s name in your greeting. It shows far greater care to send personalized email that is specific to a recipient’s needs and history. Again, an example from my inbox, this email from Rdio dispenses with the formalities and simply provides an update on music I actually listen to.
ConvertKit is a very easy-to-use email marketing tool, “built by creators, for creators”. This somewhat newer tool helps marketers, bloggers, writers take their email lists and grow their business through forms, trackable data and automations. It also has very digestible reporting for subscriber acquisition, an extensive knowledge base and email support.

Fantastic article, thank you! I was wondering if I could ask some advice — we are only a small company that doesn’t need automation or a CRM, we just want to be able to send out monthly emails to 6000+ subscribers that can be categorised into industries or groups. We don’t need bells & whistles. Due to our industry, the chunky CRM doesn’t integrate into a.n.y.t.h.i.n.g. so it’s all very labour intensive but lucky for them I do love a spreadsheet. Thanks in advance for the advice.
In addition to A/B testing, many email marketing packages now offer multivariate testing, which involves using multiple variations of a campaign to test which one performed best. Services that offer this feature include Campaigner and Mailchimp. Another thing to consider when looking for an email marketing platform is how the email campaigns can boost search engine optimization (SEO) for your organization. The right keywords can lead your subscribers from their email platform onto your website. Whether you're looking or a simple email marketing solution or one with full automation, there are several on the market to meet your needs.
ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
Low barrier of entry: Email marketing is comparatively cheap. But the learning curve also isn’t nearly as steep as with many other tactics. Even if you’re not an expert, you can see great results. Just use the three email marketing strategies. Great execution of the strategies improves your results a lot. But even if you make mistakes, you aren’t wasting your time.

Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.


A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.
This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not just that they asked, but also how consistent the experience is from email to landing page. Take a look at the email below, and the landing page that follows.
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.

Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
"I’m predicting that in the Year 2020, that there will be an uptake in robust, hypothesis-led A/B testing. A methodology of testing where the marketer leads the test by forming hypotheses and then uses technology to perform the test, rather than letting the technology lead the test - as was done in days of old. Let’s be honest – we’ve all been there. You feel that you ‘should’ run an A/B Split test and so go to your technology, select to run a subject line test and out of thin air and with no research or hypothesis, throw together two subject lines to test. And then become disappointed because there wasn’t a winner due to the subject lines being too similar.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)

The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.

Calls to action explicitly suggest the next step you want the reader to take after reading your email, along with the means to take it (usually a link or button). The CTA represents the driving goal of each campaign. It’s what your emails are driving subscribers to do, whether that’s purchasing a particular item, reviewing a recent purchase, or something else entirely. Here are our tips for email CTAs:
Bloggers are the most obvious example of focusing on this email marketing strategy almost exclusively. SaaS (Software as a Service) businesses are another group that typically heavily emphasize content emails. Of course, bloggers, SaaS businesses, and everyone else can send content emails while also using the other email marketing strategies. And you should do it, too.
What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank-you emails or send new product promotions—all without having to lift a finger after the workflow is designed.
Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
The enhanced tracking option links to your website through Salesforce or Google Analytics.  To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.

Pricing is computed in real-time and depends on your selects. Geographic selects are included in the base price. All additional demographic selects are priced per record. When ordering a mailing list, you must select how you wish to retrieve the file. We offer three methods for mailing list retrieval: 1. Download, 2. CD, 3. Labels. You may always download your file from within 'My Account.'
I wondered, what are your thoughts on solutions like Mailigen, Vertical Response, Mad Mimi, and Campaign Monitor? I know there’s a never ending list of possible email software companies that you could compare, but these ones in particular interested me as they seem to offer many similar services to those that you mentioned. Have you come across them before, and if so would you advise using them over GetResponse?
Mailgun is a transactional email API integration—a cloud-based service to send, receive, and track emails. It has excellent features for intelligent inbound routing, storage, and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.
The takeaway here is that if you are to use personalization as an email strategy, do so in a meaningful way. It takes little knowledge or relationship to place someone’s name in your greeting. It shows far greater care to send personalized email that is specific to a recipient’s needs and history. Again, an example from my inbox, this email from Rdio dispenses with the formalities and simply provides an update on music I actually listen to.
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