Sample review: “See what happens to your emails after you press send…you’ll know exactly when they opened your email and whether or not they clicked on your link. BananaTag will even tell you whether they’re on their desktop or mobile device. And best of all, your email appears NO different to your contacts. All of the tracking is done seamlessly without any change in the user experience.” — BuzzBlogger
"To tell the truth, it’s not so much a prediction as reporting what I am currently seeing….and in my opinion it’s way overdue. There are multiple reasons as to why it’s taking off now, but one of the main reasons I’ve found is that email is finally being appreciated as a high ROI-delivering channel and people want to ensure they’re not leaving money on the table.
Instead of showing the same form asking for their name and email address, Hubspot allows you to identify this lead and show a different offer, or ask a different set of questions to learn more about them over time. This is called Progressive profiling – and it allows you to send more personalized email campaigns as you gather more information on your leads.
People buy when they feel that they have good reasons to do so. So, you need a strong value proposition (=great reasons for buying what you sell). If you don’t have it, you can’t be able to give people good reasons for buying. If you don’t know what—specifically—would make people see value in your offer, how could your email marketing (or any marketing) be effective?
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
On a more basic level, AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can have immediate benefits in terms of optimizing your marketing strategies for different customers and sending the right content to the right people. On a more advanced note, AI can actually optimize email content for specific audiences and product campaigns. Additionally, it can help with personalizing email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. AI delivers strong capabilities, which means determining exactly how a potential email marketing service has implemented AI should be key criteria for most marketers before purchasing.
When you share your opinions, avoid dipping into politics, religion, sexuality, and other topics where many people have almost fundamentalist views. If, however, you know that most of your audience shares your opinion on a topic that’s important to them, you can instantly seem more trustworthy by pointing it out because people trust people who are similar to them.
Sometimes very little, sometimes a lot. Hubspot, for example, may charge 10X more than most email marketing tools but they offer an all-in-one marketing & sales platform that includes everything from landing pages and live chat, to a social media management tool and CRM. On the other hand, ActiveCampaign offers an enormous amount of value while remaining one of the most affordable email marketing tools on the market.
I appreciate you sharing this great article! If you’re still sending mass emails without updating your email marketing strategies, you'd noticed that results are disappointing, despite your efforts in updating your mailing lists and creating emails. If you aren’t getting clicks, most likely you’ve been wasting your time. However, these tips are game changers, I bet these would help a lot. A must read!
The first is a welcome email with 3 key tasks you can accomplish in the software. Three days later, there’s another email asking what you need to get done and encouraging you to start using the product. Two days later, there’s an email talking about the Asana dashboard. The series ends with an email two days later, which highlights the calendar view.
This tool provides multiple templates for almost every purpose, including; newsletter, greetings, promotion templates, giveaways, etc. With the intuitive visual editor tool, you can add your own HTML and CSS to give more personalized look. With the built in spam filter, you can cross check your template and make sure it doesn’t contain any objectionable material.
Fantastic article, thank you! I was wondering if I could ask some advice — we are only a small company that doesn’t need automation or a CRM, we just want to be able to send out monthly emails to 6000+ subscribers that can be categorised into industries or groups. We don’t need bells & whistles. Due to our industry, the chunky CRM doesn’t integrate into a.n.y.t.h.i.n.g. so it’s all very labour intensive but lucky for them I do love a spreadsheet. Thanks in advance for the advice.
Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. That said, this email from ModCloth serves as a refreshing change of pace. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean.
Another type of electronic mailing list is a discussion list, in which any subscriber may post. On a discussion list, a subscriber uses the mailing list to send messages to all the other subscribers, who may answer in similar fashion. Thus, actual discussion and information exchanges can happen. Mailing lists of this type are usually topic-oriented (for example, politics, scientific discussion, health problems, joke contests), and the topic may range from extremely narrow to "whatever you think could interest us". In this they are similar to Usenet newsgroups, another form of discussion group that may have an aversion to off-topic messages.
Hi Steven, Thanks for sharing such a great Email marketing strategies, all the points that you discussed in this article are perfectly applicable on both website and blog. If you apply Email marketing strategy in a right way, you can achieve the desired result for an online business. I agree with your view that triggered email campaign is better improving your brand image and customer loyalty than traditional Email campaign. Can you please explain to me which is the best way of modern Email Marketing to increase your business ROI?