Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.


The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]

At least two types of mailing lists can be defined: an announcement list is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. The second type allows members to post their own items which are broadcast to all of the other mailing list members. This second category is usually known as a discussion list.

Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
Have a clear purpose for the blast. Email blasting customers or partners is not an arbitrary task. Each blast should have a concise purpose before you begin to draft it. Determine what you're trying to deliver and how you want the recipients to react to the email. The blast's purpose could be enticing customers to purchase something, updating employees on a new project or initiative, or a newsletter to recap the month's events. Once you determine the purpose of the blast, you can work on making the message more clear to your recipients.[1]
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]
Sometimes very little, sometimes a lot. Hubspot, for example, may charge 10X more than most email marketing tools but they offer an all-in-one marketing & sales platform that includes everything from landing pages and live chat, to a social media management tool and CRM. On the other hand, ActiveCampaign offers an enormous amount of value while remaining one of the most affordable email marketing tools on the market.
Filed Under: Cool Web Tools, Email Marketing Tagged With: 10 Minute Mail, 201 Digital, A/B Split and Multivariate Test Duration Calculator, Automizy, AWeber, B2B PR Sense Blog, Bananatag, best email marketing tools, BombBomb, Boomerang for Gmail, BrandMyMail, BuzzBlogger, Campaign Monitor, campaignmonitor.com, Canary Mail, canarymail.io, Cent Muruganandam, Constant Contact, constantcontact.com, Delivra, eConsultancy, effective email marketing, email marketing 2017, email marketing success, Express Writers, Flashy, FlashyApp, Flow-e, flow-e.com, Followup.cc, FollowUpThen, Gmass, Hunter & Bard, Johnny Lists, Katie Lance, Litmus Scope, MailChimp, MailTrack.io, Mailtrap, Mailtrap.io, mailVU, Mixmax, Omnisend, OptinMonster, OutreachPlus, RazorSocial, Rebump, Right Inbox, rightinbox.com, Robbie Richards, SalesHandy, Scr.im, Sender Score, SendForensics Email Deliverability Test, Social Media Today, Sortd, StoreYa Blog, TNW News, Touchstone, Unroll.me, WiseStamp, Woodpecker, Woodpecker.co, Wrike
Sending out emails is a seamless process. Just give your campaign a title, set your recipients, design your email and choose the time to send. Pick from twenty default templates with fully customizable options or upload your own. HTML-savvy users are going to be pleased with the advanced editing option. The editor also lets you add, delete, and rearrange sections of your email like text boxes, images, QR codes, social media elements, and Google Maps.
If you’ve connected your store to Mailchimp and turned on e-commerce link tracking for your campaigns, you can view purchase data for your subscribers in campaign reports, subscriber profiles, and on the account dashboard. Your reports will show you how much money your campaigns and automations make, as well as total orders and their average revenue.
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

These are the most obvious statistics for measuring campaign engagement, as they indicate how well your subject lines and campaign content resonates with a particular list. But it’s important to consider how your open and click rates compare to other companies in your industry—otherwise you’re looking at your statistics in a vacuum. Our data science team has calculated some average email marketing benchmarks—open rate, click rate, unsubscribe rate, abuse rate, soft bounces, hard bounces—based on industry and company size so you can see how your company’s statistics compare.
Filed Under: Cool Web Tools, Email Marketing Tagged With: 10 Minute Mail, 201 Digital, A/B Split and Multivariate Test Duration Calculator, Automizy, AWeber, B2B PR Sense Blog, Bananatag, best email marketing tools, BombBomb, Boomerang for Gmail, BrandMyMail, BuzzBlogger, Campaign Monitor, campaignmonitor.com, Canary Mail, canarymail.io, Cent Muruganandam, Constant Contact, constantcontact.com, Delivra, eConsultancy, effective email marketing, email marketing 2017, email marketing success, Express Writers, Flashy, FlashyApp, Flow-e, flow-e.com, Followup.cc, FollowUpThen, Gmass, Hunter & Bard, Johnny Lists, Katie Lance, Litmus Scope, MailChimp, MailTrack.io, Mailtrap, Mailtrap.io, mailVU, Mixmax, Omnisend, OptinMonster, OutreachPlus, RazorSocial, Rebump, Right Inbox, rightinbox.com, Robbie Richards, SalesHandy, Scr.im, Sender Score, SendForensics Email Deliverability Test, Social Media Today, Sortd, StoreYa Blog, TNW News, Touchstone, Unroll.me, WiseStamp, Woodpecker, Woodpecker.co, Wrike
A safe email testing tool for staging and development, Mailtrap enables you to inspect and debug your email samples before delivering them to your customers. It helps you keep your email messages clear of spam filters and test HTML elements for compatibility with popular email clients. The Mailtrap blog also offers helpful information such as reviews of email deliverability testing tools.
Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way. Today’s marketers may not be as email savvy, nor do they consider it to be a “cool” way of contacting clients, however, it has stood the test of time and proven itself to be an effective method of communication.

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]


Woodpecker is an email tool that enables you to send cold email outreach and inbound lead nurturing email messages and follow-ups automatically, but one by one as if you were sending them manually. If you get a reply, further follow-ups are automatically stopped. Replies from different address, forwards and autoresponders are also detected. Personalize cold emails, track clicks and opens, and collaborate with your team.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
Woodpecker is an email tool that enables you to send cold email outreach and inbound lead nurturing email messages and follow-ups automatically, but one by one as if you were sending them manually. If you get a reply, further follow-ups are automatically stopped. Replies from different address, forwards and autoresponders are also detected. Personalize cold emails, track clicks and opens, and collaborate with your team.
On a more basic level, AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can have immediate benefits in terms of optimizing your marketing strategies for different customers and sending the right content to the right people. On a more advanced note, AI can actually optimize email content for specific audiences and product campaigns. Additionally, it can help with personalizing email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. AI delivers strong capabilities, which means determining exactly how a potential email marketing service has implemented AI should be key criteria for most marketers before purchasing.
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Mailing lists preceded web forums and can provide similar functionalities. When used in that fashion, mailing lists are sometimes known as discussion lists or discussion forums. Discussion lists provide some advantages over typical web forums, so they are still used in various projects, notably Git and Debian. The advantages over web forums include the ability to work offline, the ability to sign/encrypt posts via GPG, and the ability to use an e-mail client's features, such as filters.
I wondered, what are your thoughts on solutions like Mailigen, Vertical Response, Mad Mimi, and Campaign Monitor? I know there’s a never ending list of possible email software companies that you could compare, but these ones in particular interested me as they seem to offer many similar services to those that you mentioned. Have you come across them before, and if so would you advise using them over GetResponse?
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
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