For example, Fjällräven sends a simple, beautifully designed welcome series to seamlessly introduce new customers to their brand. And when customers get distracted while they’re shopping and leave items in their cart without making a purchase, Topo Designs sends an abandoned cart email to remind them what they left behind and offer a discount on their cart. If you’re not sure how to get started with marketing automation, we have a guide that will introduce you to the different ways you can use automation to connect with customers and sell more stuff.
Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list for only contractually agreed-upon times. The mailing list owner typically enforces this by "salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters may attempt to bypass salts by renting several lists and merging them to find the common, valid addresses.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
Keep the email short. If you write an email that's too long, there's a chance that recipients will skim over it or stop reading it at a certain point. This could mean that they miss your call to action, or what you're trying to get across. Try to edit out pieces of information that aren't critical to the overall message. Make messages as short and concise as possible. Avoid over-elaboration or background that can clutter your blast.
When it comes to Zapier integrations, not all of them are created equal. Every ‘zap’ (integration) has two parts: A trigger and an action. For example, let’s say you want to build an integration so that every time someone subscribes to your mailing list (the trigger), they’re automatically added to a Google Spreadsheet (the action), this can be built in minutes using Zapier.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a review website. Molly also runs About.com's Android site and contributes to DealNews and other online publications. Follow her on Twitter @bloggingmolly.
If you’ve connected your store to Mailchimp and turned on e-commerce link tracking for your campaigns, you can view purchase data for your subscribers in campaign reports, subscriber profiles, and on the account dashboard. Your reports will show you how much money your campaigns and automations make, as well as total orders and their average revenue.
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.