Find things that encourage people to engage. By tracking the statistics on each of your emails, you'll be able to develop concise reports about what works and what doesn't for your target audience. Take note of the specific days and times for your highest open and conversion rates. Test different tones and subject lines and see what causes your audience to read the blast. Stick to the things that your consumer tends to favor or enjoy and avoid repeating aspects of emails that do poorly according to the stats.
The enhanced tracking option links to your website through Salesforce or Google Analytics.  To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.

Woodpecker is an email tool that enables you to send cold email outreach and inbound lead nurturing email messages and follow-ups automatically, but one by one as if you were sending them manually. If you get a reply, further follow-ups are automatically stopped. Replies from different address, forwards and autoresponders are also detected. Personalize cold emails, track clicks and opens, and collaborate with your team.
Sample review: “See what happens to your emails after you press send…you’ll know exactly when they opened your email and whether or not they clicked on your link. BananaTag will even tell you whether they’re on their desktop or mobile device. And best of all, your email appears NO different to your contacts. All of the tracking is done seamlessly without any change in the user experience.” — BuzzBlogger
Make the first three sentences of your blast catchy. The first couple of sentences within your email blast will determine whether the recipient decides to read the rest of it. The intro should draw people in with a sense of urgency or excitement. You can elaborate more on the subject line within your first sentence to give additional clarity to what the email is about, or you can create a sense of urgency and intrigue that compels them to open the email to learn more about the issue.[4]
What I’d like to know is whether any email marketing software provider allows you send emails that look identical to if they were sent from Gmail. I find that the best newsletters are those that look like it came from a friend. If only Mailchimp or Aweber didn’t force their logos and HTML style in every campaign I imagine they’d get way better open and click through rates. Do you know of any services that do this?
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
No matter what you sell, you need to have a clear idea of who your audience is in order to effectively communicate with them. This might sound like an easy task—after all, one of your most important jobs as a small business owner is understanding your brand’s demographic inside and out. But Mailchimp lets you dig a little deeper to identify segments of people within your audience so you can send them personalized emails that help increase engagement and generate greater ROI.
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a predesigned template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go. 
I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
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