Woodpecker is an email tool that enables you to send cold email outreach and inbound lead nurturing email messages and follow-ups automatically, but one by one as if you were sending them manually. If you get a reply, further follow-ups are automatically stopped. Replies from different address, forwards and autoresponders are also detected. Personalize cold emails, track clicks and opens, and collaborate with your team.
A pillar of content and copywriting is to write as if you’re speaking to one single person at a time. This isn’t feasible with mass email marketing, but segmenting your list and messages helps attain the same sort of feeling. Email marketing segmentation transforms generic email into personalized and tailored messages more likely to resonate with your recipients.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
Looking to have more control over your email design? You have the option to code your own HTML template and import it to Mailchimp. We even have our own template language so you can create templates that are editable in the template editor or campaign builder, and we recommend making your layouts 600 pixels or 640 pixels wide to ensure they’re displayed properly across email clients.

Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Looking to have more control over your email design? You have the option to code your own HTML template and import it to Mailchimp. We even have our own template language so you can create templates that are editable in the template editor or campaign builder, and we recommend making your layouts 600 pixels or 640 pixels wide to ensure they’re displayed properly across email clients.

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