Some of the most valuable data your signup form has to offer is how and where subscribers sign up for your list. If you’re an e-commerce business with your store connected to Mailchimp, knowing where your customers joined your list can give you a better idea of how to communicate with them and where you might want to focus your marketing efforts going forward.

The enhanced tracking option links to your website through Salesforce or Google Analytics.  To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Ecommerce Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Growth Hacking Marketing Automation Metrics Personalization Productivity Segmentation SEO Social Media Strategy Subject Line Testing Transactional Email
But while automations are designed to take some of the work and effort out of engaging with your customers, your emails should show that you care. You should take time to research what your customers like to help make your emails sound human and personal. Above all, marketing automation is an opportunity to deepen your relationship with your customers.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
A tool that enables eocmmerce retailers to reach their customers via email, SMS messages, web push notifications, Facebook messenger, Viber & Whatsapp, or a combination of platforms. It collects data based on customers’ attributes, browsing behavior, and brand interactions to help customize calls to action. Features include personalization, website tracking, auto-response (welcome, purchase confirmation) and abandoned cart follow-up automation.
Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way. Today’s marketers may not be as email savvy, nor do they consider it to be a “cool” way of contacting clients, however, it has stood the test of time and proven itself to be an effective method of communication.
Send the email. Once you've uploaded the contacts that you want to send the email to, it's time to send the email to the list. Go over the recipients one more time before sending the email and then send it out. Another option that you have is to schedule the blast to go out at a later date and time. This is a great idea if you may have to make last-minute revisions or want to choose a specific time to send it out.
Mailchimp delivers email pretty darn fast, but there are a number of factors that can impact how much time it takes for your campaign to be delivered to your list, like the reputation of the sending server, the campaign’s content, and the receiving servers. As an email service provider, Mailchimp follows best practices and helps users stay compliant with anti-spam laws so that we maintain a great sending reputation. But good list management and the content you send also impact how fast your campaigns get delivered, so it’s important to make sure your content is compliant with our Terms of Use and consistent with your brand, and that you maintain a healthy list. These practices can also help keep your campaigns from triggering spam filters and firewalls when they reach receiving servers, which transfer your campaigns from Mailchimp to your recipients’ inboxes.
Now that you know who you’re writing to, it’s time to think about your content. What do you want to say to your audience? You’ll want to send emails with purpose, that really speak to your subscribers, so always keep in mind what they signed up for. It might be helpful to outline some general content types you can include in your campaigns, so you can refer to it when designing your emails.
We’ve got every audience you need. Target businesses, new movers and homebuyers and residential customers. We have general lists that will give you a wide array of customers. But, if you’re looking for a specific type of customer, target your list by income, age and occupation. You can even narrow your list down to families with children and animal lovers!
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.

Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.
Choose analytics software that works for your organization. While many email marketing applications have built-in analytics, you may consider getting a third party system to help you process the data or statistics on your campaigns. Some software can give you a more comprehensive or visual representation of your analytics, while others may track something that your current content management system does not. The size and scope of your e-blast campaign will dictate which kind of software you require.
Sending out emails is a seamless process. Just give your campaign a title, set your recipients, design your email and choose the time to send. Pick from twenty default templates with fully customizable options or upload your own. HTML-savvy users are going to be pleased with the advanced editing option. The editor also lets you add, delete, and rearrange sections of your email like text boxes, images, QR codes, social media elements, and Google Maps.
For example, if you see that the majority of your signups are being generated from forms you’ve shared on Facebook and Twitter, then you might want to focus on connecting with your customers—and potential customers—through social media. You can even create segments to target people who joined your list through a specific method, whether it’s an integration like Facebook, an app like Mailchimp Subscribe, an e-commerce integration, or a hosted form. And if there’s a specific page on your website you want to track signups from, you can add a hidden field to your embedded form and place it on multiple pages.
Find things that encourage people to engage. By tracking the statistics on each of your emails, you'll be able to develop concise reports about what works and what doesn't for your target audience. Take note of the specific days and times for your highest open and conversion rates. Test different tones and subject lines and see what causes your audience to read the blast. Stick to the things that your consumer tends to favor or enjoy and avoid repeating aspects of emails that do poorly according to the stats.

Listwashing is the process through which individual entries in mailing lists are removed. These mailing lists typically contain email addresses or phone numbers of those that have not voluntarily subscribed. An entry is removed from the list after a complaint is received. Only complainers are removed via this process. It is widely believed that only a small fraction[citation needed] of those inconvenienced with unsolicited email end up sending a proper complaint. Because most of those that have not voluntarily subscribed stay on the list, and only the complainers stop complaining because they are removed, this helps spammers to maintain a "complaint-free" list of spammable email addresses. Internet service providers who forward complaints to the spamming party are often seen as assisting the spammer in list washing, or, in short, helping spammers. Most legitimate list holders provide their customers with listwashing and data deduplication service regularly for free or a small fee.
HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses — for free. You can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. With the drag-and-drop email builder, you don’t need to wait on IT or designers for help. On top of the free email tool, you can use the HubSpot CRM for free to create tailored touch-points for your customers. HubSpot Email is automatically connected with the HubSpot CRM, so you can tailor relevant emails based on any details you have — such as form submissions and website activity. Using the CRM, you can include personalized content in your emails, like first name and company name, to ensure your contacts feel like they are being personally addressed, all while tracking

I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
People who subscribe to your list are so interested in what you have to say that they’re willing to invite you into their inbox. This is a privilege. Honor it by letting them be the first to know about new products and sales. Or, go one step further like the company Oui Shave that asks its best customers to participate in product surveys and rewards them by making them beta testers for new products.
Email blasts are a great way to send bulk correspondence with businesses or consumers. Eblasts can contain special promotional information to customers or critical updates to other businesses. Sending ineffective or irrelevant emails to people will cause them to ignore future emails and can tarnish your company's reputation. Luckily, there are ways that you can optimize writing your e-blasts so that they captivate the largest audience possible. By using best practices to write and send your email and by evaluating the progress and effectiveness of them, you'll be able to reach a much wider customer base.

But while automations are designed to take some of the work and effort out of engaging with your customers, your emails should show that you care. You should take time to research what your customers like to help make your emails sound human and personal. Above all, marketing automation is an opportunity to deepen your relationship with your customers.
Keep the email short. If you write an email that's too long, there's a chance that recipients will skim over it or stop reading it at a certain point.[7] This could mean that they miss your call to action, or what you're trying to get across. Try to edit out pieces of information that aren't critical to the overall message. Make messages as short and concise as possible. Avoid over-elaboration or background that can clutter your blast.

Please forgive me if I missed this in some of the comments and replies, but I saw nothing on Infusionsoft or Marketo. I was expecting to see both in your analysis, but nothing was mentioned, save for the remark early on that Active Campaign has rocketed past Infusionsoft in the marketplace. Is it because you consider them outside the “Email Marketing” space which was the subject of your analysis?
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. If you're considering another platform, check out our comparison guide before you make any decisions.
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