For example, Fjällräven sends a simple, beautifully designed welcome series to seamlessly introduce new customers to their brand. And when customers get distracted while they’re shopping and leave items in their cart without making a purchase, Topo Designs sends an abandoned cart email to remind them what they left behind and offer a discount on their cart. If you’re not sure how to get started with marketing automation, we have a guide that will introduce you to the different ways you can use automation to connect with customers and sell more stuff.
First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
Pricing is computed in real-time and depends on your selects. Geographic selects are included in the base price. All additional demographic selects are priced per record. When ordering a mailing list, you must select how you wish to retrieve the file. We offer three methods for mailing list retrieval: 1. Download, 2. CD, 3. Labels. You may always download your file from within 'My Account.'
While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.
Sample review: Optinmonster “has various forms you can embed on your site to help with email conversion but one of the most interesting ones is the popup. You can set the popup only to appear on ‘exit intent’.  This means that your website visitor can browse all they want and when they are about to exit the website you can have a popup appearing tempting the visitor to leave their email address.” — RazorSocial (World)

The first is a welcome email with 3 key tasks you can accomplish in the software. Three days later, there’s another email asking what you need to get done and encouraging you to start using the product. Two days later, there’s an email talking about the Asana dashboard. The series ends with an email two days later, which highlights the calendar view.
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