Mailchimp makes it easy to design beautiful, personalized email campaigns and automations so you can build and strengthen your relationships with potential and existing customers. And with your online store connected, you’ll collect helpful e-commerce data for your customers—like order history, how much they spent, and whether they’re first-time or repeating customers—so you can send targeted campaigns that direct traffic back to your store and generate more sales.
No matter what you sell, you need to have a clear idea of who your audience is in order to effectively communicate with them. This might sound like an easy task—after all, one of your most important jobs as a small business owner is understanding your brand’s demographic inside and out. But Mailchimp lets you dig a little deeper to identify segments of people within your audience so you can send them personalized emails that help increase engagement and generate greater ROI.
Mailing lists preceded web forums and can provide similar functionalities. When used in that fashion, mailing lists are sometimes known as discussion lists or discussion forums. Discussion lists provide some advantages over typical web forums, so they are still used in various projects, notably Git and Debian. The advantages over web forums include the ability to work offline, the ability to sign/encrypt posts via GPG, and the ability to use an e-mail client's features, such as filters.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $3 per month to send out 500 emails per month in Zoho Campaigns to as much as $1,250 per month for up to 10,000 contacts in Pardot. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few also offer money-back guarantees.

In addition to A/B testing, many email marketing packages now offer multivariate testing, which involves using multiple variations of a campaign to test which one performed best. Services that offer this feature include Campaigner and Mailchimp. Another thing to consider when looking for an email marketing platform is how the email campaigns can boost search engine optimization (SEO) for your organization. The right keywords can lead your subscribers from their email platform onto your website. Whether you're looking or a simple email marketing solution or one with full automation, there are several on the market to meet your needs.


Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.
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