Reach Mail is great for business just starting out with email marketing. It offers a free package that enables users to create, schedule and send emails, as a well as a paid version that provides users with more customisation options. The free version is quite unique in the email marketing world as normally these types of tools are only free for a certain period. Reach Mail also includes a nice testing feature which enables users to test their email campaigns on a percentage of their subscriber list.
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.

The straight to the point nature of this email caters for the short attention span of the average email reader. The mix of images and list structure is scannable and eye-catching. There isn?t much need for written content other than to say the destination or product and its price. The CTA is labeled in a markedly different color from the rest of the design.This is popular with products that effectively ‘sell themselves.? For example holidays or Christmas presents. It’s the value that needs selling.Good for:


Don’t talk down to people. I think this should be obvious. But looking at the email offers I get, clearly it isn’t. Don’t tell people, “Not buying this product would be idiotic!” or “Only a fool doesn’t understand the value in this service.” This whole email marketing strategy relies on you making people understand the value they can get from you. And sometimes that means making people see the downsides of not buying. But you can do that in a friendly, respectful way.
Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)

Hello Steven this is a very well put together article. It takes all of the content that is spread around all over the internet and sums it up nicely. This is great for both beginners in the industry and seasoned veterans whoa re looking for a quick review before sending out the next campaign. Keep up the great work Steven and looking forward to reading your new content!
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.

"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.


Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
Use your real email signature: Just like using a real reply-to email address, you want to use real contact information within the email and the best way to do that is to include your contact details in the email signature. Giving your readers the opportunity to contact you or connect with you online is a great way to be personal and build a relationship with them.
Woodpecker is an email tool that enables you to send cold email outreach and inbound lead nurturing email messages and follow-ups automatically, but one by one as if you were sending them manually. If you get a reply, further follow-ups are automatically stopped. Replies from different address, forwards and autoresponders are also detected. Personalize cold emails, track clicks and opens, and collaborate with your team.
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