Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture.
Sample review: Optinmonster “has various forms you can embed on your site to help with email conversion but one of the most interesting ones is the popup. You can set the popup only to appear on ‘exit intent’. This means that your website visitor can browse all they want and when they are about to exit the website you can have a popup appearing tempting the visitor to leave their email address.” — RazorSocial (World)
Sometimes very little, sometimes a lot. Hubspot, for example, may charge 10X more than most email marketing tools but they offer an all-in-one marketing & sales platform that includes everything from landing pages and live chat, to a social media management tool and CRM. On the other hand, ActiveCampaign offers an enormous amount of value while remaining one of the most affordable email marketing tools on the market.
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If none of the templates quite match what you are looking for, then you can create your own. We offer a ?Friendly Editor? option, where you can design an email from scratch.There are additional customization options under the ?Custom? tab in the template section of the site. You can import external templates and send through DirectIQ’s secure system.
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.
ConvertKit is a very easy-to-use email marketing tool, “built by creators, for creators”. This somewhat newer tool helps marketers, bloggers, writers take their email lists and grow their business through forms, trackable data and automations. It also has very digestible reporting for subscriber acquisition, an extensive knowledge base and email support.
Activation: A new user creates an account but, they do not use your product within the first 7 days. Create an “activation” campaign that sends an automated email with their login information, steps on how they can get started and include a video demonstration for additional support. You can also invite them to a one-on-one meeting to walk them through the product and answer any questions they may have.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
Sender Score is Return Path’s comprehensive reputation measurement. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Your Sender Score is like a bank running your credit score to gauge your credit history. Knowing your score is the first step to improving it (and therefore your email deliverability).