Please forgive me if I missed this in some of the comments and replies, but I saw nothing on Infusionsoft or Marketo. I was expecting to see both in your analysis, but nothing was mentioned, save for the remark early on that Active Campaign has rocketed past Infusionsoft in the marketplace. Is it because you consider them outside the “Email Marketing” space which was the subject of your analysis?
Be responsive: Emails need to look good across multiple devices. With over 50% of emails being opened on mobile, this is more important than ever. Look out for single column templates and test to see if it looks good on desktops, tablets, and phones. At DirectIQ, we offer the ability to test and preview your emails before you send them to your subscribers.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)
Sender Score is Return Path’s comprehensive reputation measurement. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Your Sender Score is like a bank running your credit score to gauge your credit history. Knowing your score is the first step to improving it (and therefore your email deliverability).
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