Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.

Ask for the right information upfront: Great personalization starts way before you hit the ‘send’ button. It all starts with your sign up form. Without data such as name, company and location, you will be very limited with your personalized communication. Remember to only ask for the information you need, rather than the information you want. This is one of the ways that GDPR has impacted marketing teams.

An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.


Be clear about what people can get and how to get it. This is the backbone of this email marketing strategy. Tell people about the benefits they can get. Write a separate email about each major benefit, if you want. Make sure those benefits come out clearly. But also keep it conversational. Don’t just list a bunch of benefits and expect people to buy. Also, remember to be clear about what they need to do to get those benefits. Tell them to “click here” or “apply for a consultation.” Don’t force people to think about how to move forward. It’s not that they couldn’t figure it out. It’s just unnecessary (and therefor annoying) when you could make it easy for them.
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $3 per month to send out 500 emails per month in Zoho Campaigns to as much as $1,250 per month for up to 10,000 contacts in Pardot. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few also offer money-back guarantees.
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If you are intending to sell multiple products, then this is the template for you. The list structure makes it easy to follow. Once again the white background draws the reader’s attention to the content. The red CTAs stand out due to the contrast with the overall color scheme.There is room to create a heading for each product with a paragraph or bullet list of further details. For the main feature image, you can take the opportunity to explain the purpose of the email. The yellow circles can be useful to promote special offers.Good for:

ToutApp is a great email marketing tool specifically for sales teams. It enables users to create emails fast and follow up on email marketing promotions (via a unique email and marketing tracking feature). Users can view opens, clicks on attachments (e.g. PDFs) and website links and when they’ve responded to an email all in one dashboard. ToutApp also functions as a lead nurturing tool as it allows sales teams to send content to the right people at the right time.

Vertical Response is great email marketing tool for creating professional newsletters as it offers tons (over 700) of designs for email newsletter templates. It also has a lot to offer in terms of editing and integrations (e.g. various CRM software, survey software and more). Additionally, users can create landing pages, conduct A/B testing (e.g. subject line performance), test emails using the Vertical Response test kit and much more.
Combines personalization with automation so you can send personalized emails at scale through your own email client, and manage responses through your OutreachPlus inbox. Provides the ability to personalize both standard (name, company) and custom fields (industry, product interest), with full reporting of opens, clicks, replies, etc. Automatically stops all follow-up emails once a response is received.
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