Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
High reach: When people join your email list (subscribe or “opt in”), you can reach them. If they just like your Facebook page, for example, it’s unlikely that they’d see many of your updates. Sure, not everyone opens your emails, but the numbers are heavily in favor of email marketing compared to other similar marketing tactics. I’d rather get 1,000 new email subscribers than 10,000 Twitter followers.
Don’t talk down to people. I think this should be obvious. But looking at the email offers I get, clearly it isn’t. Don’t tell people, “Not buying this product would be idiotic!” or “Only a fool doesn’t understand the value in this service.” This whole email marketing strategy relies on you making people understand the value they can get from you. And sometimes that means making people see the downsides of not buying. But you can do that in a friendly, respectful way.
A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase kevan l lee in years.
But if people don’t believe those reasons, they don’t buy either. As long as you seem like a friend who’s trying to help them, people are likely to believe that you’re sincere and that buying from you is a good decision. That’s one of the main reasons email marketing can work so well; it’s relatively easy to come off as a friend. Especially the other two email marketing strategies are good for making people see your good intentions. That said, if your offers don’t make people think you’re genuinely trying to help them, something is wrong.
No matter what the focus of your newsletter is, you can pull down content from blog posts or search the web to pull content from a variety of sources – Flashissue automatically summarizes this content for you. After populating the editor with a certain number of story summaries, you can change the headline and article descriptions in order to better personalize it for your readers. This allows a more tailored emailer, rather than just generic news.
I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
According to recent research from Radicati Group, worldwide email volume will reach 207 billion messages this year—more than half of those for business. The typical business user receives well over 100 emails each day. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients.