For many of us, when it comes to wrapping gifts, the struggle is real. J.Crew Factory recognized this problem, and then created this email to serve as a solution for those incapable of pulling off a Pinterest-esque wrap job: gift cards. The email offers up two different says to pick up a gift card -- in store or online -- in an effort to avoid excluding anyone. 

Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.
A tracking pixel is a snippet of code that allows you to track your subscribers’ activity across various channels like your website, landing pages, and newsletters. Then, you also have the option to send emails triggered by certain behaviors. So for example, if a subscriber goes to your site and checks out your product page, a tracking pixel can send an email with a special offer for the specific product the viewed.
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