Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce ($75.00 Per User Per Month and Up at Salesforce.com) and other CRM data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
Simply select the type of mailing list you wish to purchase. We offer four types of mailing lists: Business Lists, Consumer Lists, New Movers Lists, and New Homeowners Lists. You will be asked to select your campaign type, geographic selects, and demographic selects. Upon retrieving counts you may add, change, or delete your selects. Once you are satisfied with your list criteria, press 'Get Counts' and wait to review the available quantity of your list and pricing. At this point you may still edit your list criteria by clicking 'Back.' Once you are satisfied with your list counts, purchase the list. Within a few minutes you'll be able to download your mailing list online from within 'My Account.'
For anyone new to creating an email marketing strategy from the ground up, creating and optimizing all of these potential emails can feel overwhelming. And it’s true that within each category, there are many variations to the emails you can send—even a cursory glance at the campaigns run by established businesses reveals just what variety is possible.
When that’s the case, use small image files. Many email marketing service providers recommend images no larger than 1MB. Some email providers block images from senders that aren’t in a subscriber’s contacts, so you should always add alt text for any images. This ensures recipients know what an image is and they can click to view the image if they’re interested.
Here's another great example from Litmus of animation being used to create more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Not to mention the header does an excellent job of explicitly stating what this email is about.
"The main email applications are copy writing and dynamic content selection. The latter providing the best in personalization. The aim of providing the right message for each person will never change it’s the method to achieve it that changes. This trend is most relevant to brands with relatively varied audiences or many and diverse products (SKUs).
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.
Thanks for this article. It is super helpful. I have used quite a few different ESPs (Bronto, MailChimp, Constant Contact, dotmailer, Listrak and now Informz) and have my opinions about all of them. But I have always worked for e-commerce companies. I now work for a non-profit association and we need an ESP that integrates with our database, which is run on Aptify. The only ESP I have found that claims to integrate with Aptify is Informz (Higher Logic) and lets just say, the integration doesn’t actually work and the platform itself leaves a lot to be desired. So I was wondering if you knew of any other platform that might integrate with Aptify or be able to build an integration?
Drip is a great tool for eCommerce businesses, bloggers and digital marketers (beginner or seasoned veteran). In addition to integrations with WordPress and WooCommerce, which make it easier for users to add sign up forms and capture leads, Drip has a lot of unique features that make it competitive. These fun features include list groups, smart email segmentation, and even some tools to help users to reach out to certain audiences. On top of that it is also a marketing automation tool, which means it goes beyond email blasts.
Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.
A tracking pixel is a snippet of code that allows you to track your subscribers’ activity across various channels like your website, landing pages, and newsletters. Then, you also have the option to send emails triggered by certain behaviors. So for example, if a subscriber goes to your site and checks out your product page, a tracking pixel can send an email with a special offer for the specific product the viewed.