People buy when they feel that they have good reasons to do so. So, you need a strong value proposition (=great reasons for buying what you sell). If you don’t have it, you can’t be able to give people good reasons for buying. If you don’t know what—specifically—would make people see value in your offer, how could your email marketing (or any marketing) be effective?
Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
Pinpointe’s ‘Email Marketing for Teams’ is the best solution for companies who have multiple people collaborating to design and deliver their email campaigns. Enterprises and marketing agencies can define specific user roles like campaign creation, database management and reporting, for each team member. Agencies can set up as many as 500 separate team accounts for each customer and define or restrict what each team member can have access to.
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.
Low barrier of entry: Email marketing is comparatively cheap. But the learning curve also isn’t nearly as steep as with many other tactics. Even if you’re not an expert, you can see great results. Just use the three email marketing strategies. Great execution of the strategies improves your results a lot. But even if you make mistakes, you aren’t wasting your time.
"Email marketing now offers credible career paths, and as such the modern-day email marketer is looking beyond just learning from their technology but are avidly reading, taking courses and asking questions in forums and sharing knowledge. They have a passion for improvement, which is driving them to look beyond the basic A/B split testing tools that ESP’s offer and question, ‘should I let technology lead my test or should I, the marketer, take charge?’"