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The “threaded conversation” structure (where the header of a first post defines the topic of a series of answers thus constituting a thread) is a typical and ubiquitous structure of discourse within lists and fora of the Internet. It is pivotal to the structure and topicality of debates within mailing lists as an arena, or public sphere in Habermas wording. The flame wars (as the liveliest episodes) give valuable and unique information to historians to comprehend what is at stake in the communities gathered around lists.[5]

An electronic mailing list or email list is a special use of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list – a list of names and addresses – as might be kept by an organization for sending publications to its members or customers, but typically refers to four things:

Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you, and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.

AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.


As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.
Mailing lists have first been scholarly mailing lists.[3] The genealogy of mailing lists as a communication tool between scientists can be traced back to the times of the fledgling Arpanet. The aim of the computer scientists involved in this project was to develop protocols for the communication between computers. In so doing, they have also built the first tools of human computer-mediated communication. Broadly speaking, the scholarly mailing lists can even be seen as the modern version of the salons of the Enlightenment ages, designed by scholars for scholars.[4]

Please forgive me if I missed this in some of the comments and replies, but I saw nothing on Infusionsoft or Marketo. I was expecting to see both in your analysis, but nothing was mentioned, save for the remark early on that Active Campaign has rocketed past Infusionsoft in the marketplace. Is it because you consider them outside the “Email Marketing” space which was the subject of your analysis?
Pinpointe’s ‘Email Marketing for Teams’ is the best solution for companies who have multiple people collaborating to design and deliver their email campaigns. Enterprises and marketing agencies can define specific user roles like campaign creation, database management and reporting, for each team member. Agencies can set up as many as 500 separate team accounts for each customer and define or restrict what each team member can have access to.
In truth, most of the AI that is discussed in the marketing world concerns the automation of processes. Marketing automation is centred around providing the most relevant content at the most suitable time to a specific individual or group, be they existing or potential customers. The intelligent part comes from how AI systems learn from past behaviours to shape future actions.
Non-promotional emails, on the other hand, will be less sales-driven and timely, and more focused on building relationships and providing value to your customers. While promotional email campaigns generally tend to yield a higher click-through rate, non-promotional messages allow you to see what interests your email subscribers so you can segment accordingly. You can follow up later with more targeted messages that help to nurture your relationship with these audiences.
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.

Reach Mail is great for business just starting out with email marketing. It offers a free package that enables users to create, schedule and send emails, as a well as a paid version that provides users with more customisation options. The free version is quite unique in the email marketing world as normally these types of tools are only free for a certain period. Reach Mail also includes a nice testing feature which enables users to test their email campaigns on a percentage of their subscriber list.

We’ve got every audience you need. Target businesses, new movers and homebuyers and residential customers. We have general lists that will give you a wide array of customers. But, if you’re looking for a specific type of customer, target your list by income, age and occupation. You can even narrow your list down to families with children and animal lovers!


Thanks for this article. It is super helpful. I have used quite a few different ESPs (Bronto, MailChimp, Constant Contact, dotmailer, Listrak and now Informz) and have my opinions about all of them. But I have always worked for e-commerce companies. I now work for a non-profit association and we need an ESP that integrates with our database, which is run on Aptify. The only ESP I have found that claims to integrate with Aptify is Informz (Higher Logic) and lets just say, the integration doesn’t actually work and the platform itself leaves a lot to be desired. So I was wondering if you knew of any other platform that might integrate with Aptify or be able to build an integration?

When it comes to Zapier integrations, not all of them are created equal. Every ‘zap’ (integration) has two parts: A trigger and an action. For example, let’s say you want to build an integration so that every time someone subscribes to your mailing list (the trigger), they’re automatically added to a Google Spreadsheet (the action), this can be built in minutes using Zapier.
This email from Loft aims to demonstrate their understanding of your crazy, mixed-value inbox. In an effort to provide you with emails that you actually want to open, Loft asks that their recipients update their preferences to help them deliver a more personalized experience. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. 
In truth, most of the AI that is discussed in the marketing world concerns the automation of processes. Marketing automation is centred around providing the most relevant content at the most suitable time to a specific individual or group, be they existing or potential customers. The intelligent part comes from how AI systems learn from past behaviours to shape future actions.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.

There are a couple things we love about this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner with friends and then fussed over the bill when it came time to pay? By tapping into this common pain point, PayPal is able to pique the interest of its audience. 

What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank-you emails or send new product promotions—all without having to lift a finger after the workflow is designed.

Be sure to look at the tech support offered by each of these companies, as many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
Media is being consumed in ways that we could never have envisaged back at the inception of email. It's our job as email marketers to evolve with these changes by providing content that fits seamlessly into increasingly busy schedules and onto an increasingly varied number of devices. In turn, we can reap the rewards by successfully encouraging higher levels of engagement with the emails we're sending.
A tool that enables eocmmerce retailers to reach their customers via email, SMS messages, web push notifications, Facebook messenger, Viber & Whatsapp, or a combination of platforms. It collects data based on customers’ attributes, browsing behavior, and brand interactions to help customize calls to action. Features include personalization, website tracking, auto-response (welcome, purchase confirmation) and abandoned cart follow-up automation.
Instead of showing the same form asking for their name and email address, Hubspot allows you to identify this lead and show a different offer, or ask a different set of questions to learn more about them over time. This is called Progressive profiling – and it allows you to send more personalized email campaigns as you gather more information on your leads.
Surprise: Customer loyalty is the key to success. And you can reward your loyal customers by giving them something for free every now and then. Create a “surprise” email that sends an automated email to your best customers that offers a free yearly license to your software for them to use, a gift card or even a coupon code to redeem a box of cupcakes. It’s a small cost for your business but, the reward is huge!
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